5 things to keep in mind when to apply to partner program and when to send enquiry via Sharkdom

At Sharkdom, Wefully understand that
Delayed Partner Onboarding = Missed Opportunity = Revenue Loss

You’ve discovered a great potential partner.
The team is excited.
Your leadership is hopeful.
And you… are confused.

“Should I send them an Enquiry first inside sharkdom?”
or
“Should I Apply to their Partner Program(if they have any at first place)?”

Relax.
Sharkdom has both on purpose.
And using the wrong one at the wrong time is how partnership managers accidentally create chaos, duplicate profiles or worse… send a follow-up email to the wrong “Rahul” with no purpose driven partnership returns.

Let’s fix that.

First: What's the Real Difference? (Simple Version)

You would find Partner Program for 20% of companies inside Sharkdom and around 32% outside sharkdom.
If you see companies such as Xoxoday, even after having dedicated partnership team of 6 people takes minimum of 2 weeks to 2 months to revert back on a qneuiry came through their partner program and 50% of the times these potential partnerships are just missed.

Enquiry = You chase them.

You send a soft proposed terms like:

“Hey! We think we can partner. Here is what we willbring and thi is what we would love to have from your { product}”

Better then the so called outbound, cold starts and “we saw your company on LinkedIn and now we’re stalking you professionally and found common sysnergy b/w you.”

Apply to Partner Program = They come to you.

They fill out the form.
They show intent.
They want to be in your ecosystem.

Great for inbound, website partner pages, and “people who already love what you’re building.”

So When Do You Use Each?

Send How to send partner enquiry in Sharkdom

Send an Enquiry When…

You found a promising company and want to start a conversation.
A partner asked for more info but has not committed yet.
You’re testing fit before wasting time with full onboarding.
You want to track outreach inside Sharkdom (no more Gmail chaos).
You want both teams to warm up before doing “official paperwork.”

Think of this as swiping right, not proposing marriage

Send an Enquiry in Sharkdom using AI

.

Ask Them to Apply to the Partner Program When…

The partner has shown clear interest in working with you.
They are ready for structured onboarding.
You need their company details + stakeholder list.
Their activation depends on a clear onboarding checklist.
You want approvals + data inside Sharkdom (not scattered on Notion/Sheets).

This is the “Okay, now let’s make it official” moment.

The Funny Part: What NOT to Do

Don’t send an Enquiry to someone already in your partner program.

That’s like saying “Hi, nice to meet you” to your spouse.

Don’t ask a cold lead to “Apply to your Partner Program.”

They’ll think you’re asking them to give Aadhaar + PAN + Blood Group.

Don’t make your partners guess which link does what.

Confusion kills partnerships faster than slow CRM syncs.

How Sharkdom Makes Both Fool-Proof

Enquiry Flow

• Pre-filled messaging
• Track email opens and replies
• Add notes + tags before they become partners
• Convert to “Partner Profile” with one click

Perfect for fast-moving partner scouting and lightweight conversations.

Partner Program Application Flow

• Custom branded application form
• Auto-capture partner data
• Approval workflow + notifications
• Assign onboarding tasks
• Start co-sell or co-marketing instantly

This is your “official doorway” into partnership.

Recommended Strategy (The Sharkdom Way)

Step 1:

Naviagte to Discover in sharkdom and ue Search filters to find your IPP(Ideal Partner Profile).

Step 2:

Once you find list of your IPP, start sending them enquiry if you can see the overlap stats section.
If not then 'Go for Apply to Partner Program' if that option is enbaled for you

It depends if the other company have sonncted its partner program, the only you would be able to apply within sharkdom

Step 3:

Let Click on Send Enquiry and Choose AI or choose from templates

Step 4:

After sending enquiry navigate to 'My Partner' section from side bar to see the partner journey.

→ Boom, partner activated.

Tip for Sharkdom's Maxi Users:

If you’re unsure which one to use... start with Enquiry.
It’s low pressure and keeps things clean in your dashboard.